adidas - "Our partnership allows us to tap into new areas and create innovative materials and products" - Eric Liedtke "Everyone has to be part of the solution and collaboration is the
![Eric Liedtke, Executive Board Member responsible for Global Brands at adidas, named CMO of the Year 2017 - adobo Magazine Online Eric Liedtke, Executive Board Member responsible for Global Brands at adidas, named CMO of the Year 2017 - adobo Magazine Online](https://www.adobomagazine.com/wp-content/uploads/2017/10/eric_liedtke_563.jpg)
Eric Liedtke, Executive Board Member responsible for Global Brands at adidas, named CMO of the Year 2017 - adobo Magazine Online
![Adidas Executive Board Global Brands member Eric Liedtke holds the new Futurecraft shoe at an unveiling event in New York City, New York, U.S. April 6, 2017. REUTERS/Joe Penney Stock Photo - Alamy Adidas Executive Board Global Brands member Eric Liedtke holds the new Futurecraft shoe at an unveiling event in New York City, New York, U.S. April 6, 2017. REUTERS/Joe Penney Stock Photo - Alamy](https://c8.alamy.com/comp/2E6K0RA/adidas-executive-board-global-brands-member-eric-liedtke-holds-the-new-futurecraft-shoe-at-an-unveiling-event-in-new-york-city-new-york-us-april-6-2017-reutersjoe-penney-2E6K0RA.jpg)
Adidas Executive Board Global Brands member Eric Liedtke holds the new Futurecraft shoe at an unveiling event in New York City, New York, U.S. April 6, 2017. REUTERS/Joe Penney Stock Photo - Alamy
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